![]() ![]() Install Foot Traffic Scanners and Sensors A tracking software works well together with some installed traffic scanners. Thanks to these, tracking foot traffic is now automated to a level of accuracy that is never before possible. Foot Traffic Tracking SoftwareĪ number of applications are already available online. Here are 6 ways you can measure customer activity in your business. These depend on the size and nature of your business, the number of your staff, and your budget. You can either measure foot traffic in your store or restaurant manually, through the use of automated equipment, or a combination of both. It can help you drive more conversion, build a loyal customer base, and grow your market share. Most of all, by comparing traffic levels with your sales reports you are better equipped with information to better understand your target market. You can also adjust marketing strategies to address less tangible factors such as the weather and economy. It can help you forecast staffing and inventory needs during lean and peak seasons. How can measuring foot traffic help you? The data you gather will help you make informed decisions in running your business. By being sensitive to the way your market behaves in relation to these factors, you can make adjustments so your business can continue to thrive. The weather, your location, economic factors, cycles, and your type of business and marketing style all play a part in foot traffic into your area. Several factors affect the amount of traffic taking place in your business. But remember that the more visitors to your restaurant, the more potential customers you get, and the higher sales revenue your business reports on that period. Many define a customer as a person with whom a sale is consummated, as opposed to a ‘visitor’ or ‘passers-by’. Simply put, foot traffic is the number of customers that enter a store, mall, or location. It is also worth the effort to learn about measuring foot traffic. But once you do it regularly, you’ll find that it is not that complicated. There are even apps and gadgets that can help you automate this activity with accuracy without hurting your bottom line.Įasier said than done, you say? Granted, there are challenges. Measuring foot traffic is the first step and there are a number of ways to accurately record the number of people who visit your restaurant. Getting answers to these are will help maximize your business’ potential. You need to ask: Are they mere passers-by or do they stop to see your place? What places have the most foot traffic? Does activity in your business stir enough interest for them to come in? What are the peak hours, days, weeks, months, and seasons for diners to come? ![]() Needless to say, you also need to measure and understand the demographics of people who frequent your area. How can your business get a fair share of the market? One sure way is by increasing foot traffic through your doors and turning visitors into loyal customers. ![]() People now enjoy in-person shopping and dining. Lockdowns are over and now businesses are picking up after the pandemic. ![]()
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